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About Client

Established in 1956 in Ludhiana, Hero Cycles started with manufacturing cycle components slowly paving its way onto becoming the one of the ‘Best Cycle Brand’ in India. Today, Hero Cycles is undoubtedly the largest manufacturer of bicycles in India producing 5.2 million cycles per annum. Starting from a small unit to creating a huge global footprint, Hero Cycles production unit in Ludhiana is fully equipped with an in-house R&D facility producing major bicycle components within its premise under stringent quality parameters complying with all global standards. At present, Hero cycles exports to over 70 countries including Germany, Poland, Africa, and Finland with an approximate network of over 250 suppliers and 2800 dealerships. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified from BVC of UK and recognised by the R&D department by the Govt. of India. Hero Cycles has also entered into Mid Premium, Premium & Super Premium segment under the brand names Hero Sprint, Hero Sprint Pro & UT (formerly called Urbantrail). As part of strategy to further cement its position in the fast-growing premium cycling segment in India, Hero Cycles also acquired Firefox Bikes - India’s largest premium bicycle brand. Firefox Bikes has an established presence Pan-India through a network of 160 outlets, has been growing at a 3-year CAGR of 35%.

Products Idea

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