The media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, OOH, animation, gaming and visual effects (VFX) and Internet advertising.Media & Entertainment (M&E) industry is in a transformation phase as both old and new continues to coexist. Interactivity, digitization, multiple-platforms, multiple-devices and globalization of services based landscape has remodeled the media and entertainment vertical over the last decade.Social Media, Mobility, Analytics and Cloud Computing (SMAC), the new generation in technology & globalization is now the next wave catalyst of change for the industry.

The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical; Movies/Cinema, Television, Music, Publishing, Radio, Internet, Advertising and Gaming. Moreover, trends and drivers for each of the segments vary across sub-segments, geographies and consumer segments. This makes the vertical unique, since these sub-verticals compete, compliment and combine to fulfil the ever-increasing demand for entertainment and information globally. India is the 2nd largest television market in the world. Entertainment industry in India has registered an explosive growth in last two decades making it one of the fastest growing industries in India.M&E industry in India reached US$ 23.9 bn by 2017. The industry witnessed a double-digit growth of around 13% in 2016 and 13.4% in 2017. With its current trajectory, the M&E industry is expected to grow to US$ 33.6 bn by 2021. India has more than 850 TV channels.